Lifeplus formula – Cookie Policy

The Lifeplus formula is a part of Lifeplus Europe Ltd.  Lifeplus Europe is the data controller and a data processor.  Our nominated representative for data protection and the purposes of the General Data Protection Regulation (EU/2016/679) is Sam Arnold. Our registered office is Lifeplus House, Little End Road, Eaton Socon, St. Neots, Cambridgeshire, PE19 8JH, England.  We may be reached at T +44 1480 224610; F +44 1480 224611; email to

Lifeplus is committed to protecting your personal information and data while you visit any of our websites to ensure that you can fully enjoy your visit. However, in order to operate our websites we collect personal data as well as use cookies to give you the best possible browsing experience. The personal information and data we collect will vary depending on what you use our websites for, but may include your name and email address, and your IP address. The collection of this information and data will either be temporary or permanent (until deleted) depending on what it is used for; likewise, our lawful basis for collecting and retaining this data may vary, but will either be contractual (for example, where you have an online Lifeplus account), consent (for example, if you have subscribed to one of the Lifeplus or Lifeplus formula newsletters) or because of a legitimate interest (for example, to improve our service).

In case you should be unhappy that any of our websites are  storing cookies on your electronic devices, you have the opportunity to either block some or all of the cookies or even delete the cookies from your device which have already been set.  Further information on how to do this is provided below.

Please read the following Cookie Policy carefully before you start using this website. We also recommend that you check this Cookie Policy each time you visit this site in case something has changed since your last visit.

I. But, what is a Cookie?

A cookie is a small file, typically of letters and numbers, which a website transmits to the cookie file on the hard drive of the electronic device of the user when the user accesses certain websites. Cookies allow a website to recognise a user’s device and therefore to remember who you are. However, cookies cannot read any personal information on your electronic device; they simply unlock the electronic device memory and allow a website to recognise you when you revisit a website.   

There are two different durability types of cookies; so-called “Session” or “Persistent” cookies which enable your device to either remember information for the duration of your visit on the website (session cookies) or for repeat visits (persistent cookies). Session cookies get deleted from your device once you leave the website. Persistent cookies remain in a subfolder on your browser; a further visit on the website which originally placed the cookies on your electronic device will activate the cookie(s) again. Persistent cookies remain on your electronic device for a specific time. The exact duration of these cookies is variable, and may be viewed in the cookie’s file stored in a subfolder of your browser. Lifeplus does not store any cookie for longer than is necessary.

Cookies are also distinguished into three different necessity levels. Firstly, so-called “Strictly Necessary Cookies”, which are strictly necessary to enable you to move about the site or to provide certain features you have requested. This type of cookie cannot be disabled. Secondly, there are so-called “Functionality Cookies” used, which are cookies that enhance the functionality of a website by storing your preferences. For example, these cookies allow us to remember your language preferences or your user name on a Lifeplus website. Thirdly, there are so-called “Performance Cookies”, which help to improve the performance of a website, providing a better user experience. These cookies do not collect information which could identify you. All information these cookies gather is anonymous and is only used to improve how our websites work.

Furthermore, cookies are also differentiated into ‘First Party Cookies’ and ‘Third Party Cookies’. Whether a cookie is a first party or a third party cookie refers to the website or domain which places the cookie. First party cookies are placed by the website the user actually visits and third party cookies are cookies which are set by a domain other than the one visited by the user, hence the name third party cookies.

If you want to know more about cookies please have a look at the following link:

II. How does Lifeplus use cookies?

We place cookies on your device to improve your browsing experience whilst you use our websites. The following list tells which cookies we currently use on this site:


For security purposes

Lifeplus formula Session

For all other application functions (i.e. authentication etc)


To enable website visitors to bookmark or share information on social media platforms, such as Facebook

Google Analytics

We use Google Analytics on our website. The cookies placed by Google Analytics are used to collect information about how our visitors use our site. This gives us a chance to improve our website for you. The Google Analytics cookies collect information in an anonymous form.  You can prevent the transmission of the data created by Google Analytics to Google and the processing of this data by downloading and installing a browser plug-in from the following link:

By using other Lifeplus websites, including other cookies may be placed on your device. Please read the Cookie Policy found on the relevant Lifeplus website being visited before use for more information.

III. Links to other websites on our websites

As you may notice, we also have a few third party links on our websites such as the YouTube or Facebook buttons, which contain the potential of placing cookies on your electronic device when clicking on them. Please note that this Cookie Policy does not cover the links within the website linking to other websites of third parties. Therefore, we strongly encourage you to read the privacy statements and policies on the other websites you visit through links on our website.

IV. What can I do to control cookies?

You have the possibility to change your browser settings so that you are able to accept or decline the placing of cookies or delete cookies which have been set on your hard drive.  Most of the web browsers allow its users control of most of the cookies through an amendment of the browser settings. If you would like to find out more about how you can change browser settings, how to view and manage cookies that have already been set on your device or delete cookies, please have a look on: or

V. Changes to our Cookie Policy

We regularly review our Cookie Policy to ensure that it is up-to-date. This Cookie Policy was last updated in May 2019.

VI. How to contact us in case of any questions

Please address requests and questions about the Cookie Policy or Privacy Notice found on this website to our Legal and Data Advisor at Lifeplus Europe Ltd, Lifeplus House, Little End Road, St. Neots, Cambridgeshire, PE19 8JH, England or email us at